Philosophy Forward Design Strategy
TAP Into Your Solution
Archetypal Brand Positioning.
Organizational Culture.
Anticipatory Hospitality.
What do you do?
Metaphysical Brand Strategy—a methodology that uses philosophy to enrich the creative process and align solutions with Universal Patterns. Our approach isn’t just about aesthetics or functionality; it’s about creating brands that feel alive, rooted in purpose, and capable of evolving perpetually.
We help organizations transform from a current state to an ideal state, grounding the work in storytelling, archetypes, and shared values. We’re here to help you create not just a brand, but a living brand—a concept with heart, soul, and longevity.
“Those who have handled sciences have been either individuals of experiment or individuals of dogmas. The individuals of experiment are like the ant, they only collect and use; the reasoners resemble spiders, who make cobwebs out of their own substance. But the bee takes a middle course: it gathers its material from the flowers of the garden and of the field, but transforms and digests it by a power of its own. Not unlike this is the true business of philosophy; for it neither relies solely or chiefly on the powers of the mind, nor does it take the matter which it gathers from natural history and mechanical experiments and lay it up in the memory whole, as it finds it, but lays it up in the understanding altered and digested. Therefore from a closer and purer league between these two faculties, the experimental and the rational (such as has never yet been made), much may be hoped.”
- Sir Francis Bacon, The New Organon. 1620.
Good design dilates the mind to communicate ideas beyond language.
Good Design is like a Quest, and going on a Quest is like building a Temple. It should illuminate curiosity and create space for the generation of insights. It should get your attention and make you wonder. It should be inviting and have room to come alive inside. It should leave clues. It should be organic and unfold out of itself like a rose. Juxtapose - the Law of Opposites. Embrace paradox, negotiate polarities, catalyze transformations. Jostle the mind, contain multitudes, inspire connections. Conceal, reveal, design for values. Values become behaviors, principles generate attractor fields, frothy quantum foam is in the confluence. All meaningful growth comes from first believing in possibilities beyond what is.
As a strategic design agency we’re “Piercing the Alchemical Egg.”
The "Ovum Philosophicum,” which can be translated as the Philosophical or Alchemical Egg, is the principal vessel used in alchemical operations.
During the alchemical process, the material, Hermetically sealed in the Egg, is put through a symbolic death and rebirth.
When the Egg is cracked, a new mystical substance emerges capable of improving any substance with which it comes in contact.
This is what we do.
Illuminate Your Curiosity
Your pinecone is telling you to get in touch with us. It’s not random.